Finally, don’t be afraid to offer free tickets and put media contacts on the guest list. Even if they don’t cover this specific show, they might write a review about the show and you could end up on their radar for future events. And speaking of ticket giveaways. Charlotte Yates is an independent New Zealand singer-songwriter with a growing catalogue of seven solo releases and thirteen collaborative projects. She also composes music for TV, theatre and short film, and provides a songwriting coaching service, Songdoctor.