And according to the probe tone experiments, most people also probably recognize that the notes 1, 3, and 5 are also going to be pretty important in the melody. Houston’s song “I Wanna Dance With Somebody” is not in the aforementioned key of C major, but it is in a different major, the key of G♭ major, and this tonal hierarchy works in any key, so let’s use the numbers and look at it the way we’d look at any song on Earth.
Patrick McGuire is a writer, musician and human man. He lives nowhere in particular, creates music under the name Straight White Teeth, and has a great affinity for dogs and putting his hands in his pockets.
What makes this campaign so powerful is the amount of care and work the agency put into its pitch video. Just look at the animated graphics, and the beautifully shot B-roll footage and interview segments. Listen to the crisp, well-EQed voiceover audio.
That’s pleasurable to use because of something cognitive scientists call the “fluency heuristic,” a psychological shortcut our brains use that’s associated with pleasure. In other words, the human brain likes things it can process faster. And with good reason! With so much going on every second, your brain has to focus on the things it can process quickly just to keep up.
Finally, why make things complicated? There’s nothing wrong with a very simple, no-frills structure, especially if you have a catchy hook on which you’re seeking to rely heavily. This seems like a fairly popular structure for hip-hop tracks in particular.
The two scales differ from each other by only one note: B natural in the Dorian mode (a major sixth) as opposed to a B♭ (a minor sixth) on the same degree of the D Aeolian (Natural minor). These two modes are minor modes, because they share the presence of an F as a third degree of the scale (which, in music theory books is called “Modal” degree because it sets the mode of the scale and its general mood).
In August 2018, my partner Ken and I left the (expensive) San Francisco Bay Area to live in an RV and tour the country. We book all the shows ourselves and we’ve played to crowds of two and crowds of 200. We’ve gone three weeks straight playing shows every night, and we’ve had RV breakdowns.
It’s a fast-paced narrative with a continuous stream of engaging footage, following a very simple, linear storyline. But it also features a mixture of performance shots of Ke$ha singing to the camera and visuals conveying her “party animal” lifestyle, which accomplishes a great branding feat as these two shots combine to solidify her creative, boundless, and wild persona to fans watching.
Hip hop groups 2019
I still recall being a young aspiring musician recording my first ever album with my bandmates. We spent weeks working on perfecting our recordings, getting the takes just right. The engineer helped us along the way with mixing in amazing effects, EQ, and panning to get it sounding just how we wanted. When it was all wrapped up in the studio, we smiled and patted each other on the back and truly believed this was the finished product we had all been waiting for.
If you’re looking for a guitar tone that has a thin, bright sound, single coil might be the way to go. These pickups are used often for clean tones. However, if you’re playing a genre of music that requires lots of tonal output and distortion, dual-coil pickups are your best bet. Pickups determine what is sent into your pedals, amp, and cab, so the ones you choose are going to have a strong affect on your overall tone.
Soundfly welcomes new voices each month to offer unique perspectives, shine a light on unexpected musical worlds, and help our readers find their sound.
As a general rule, I think comparing your work to other artists can be a pretty unhealthy practice, especially if you have a competitive mentality. But when it comes to duplicating marketing activities and online strategies, learning from them and their tests mean that you aren’t always starting from scratch.
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